Desire of gathering of data has converted to a necessity in time and it became a must in these days. The competition and struggle among the human beings and communities from the beginning have made red-hot thanks to the gigantic development in the transportation and communication means. Dizzying development in the data collection, disseminating of data, and storage technology in the last quarter of the 20th century have provided opportunity for the human beings to jump to the information age. The communities, that have been using and increasing the accumulation of information, have taken place in the front lines of developed countires in the international competition. The one, that has reached to sufficient amount of sources and determined the most convenient strategy, took place among the “victorious” in the world and on the contrary, the others that has not reached to sufficient amount of sources and not determined the most convenient strategy took place their places in the deepness of the history. The most important and necessary arguman to make the most accurate attacks depend on reaching to the accurate data at accurate time and in accurate style.

The one who can not reach to accurate data we can assume that they are such that they lost their sight and hearing abilities. Someone who is in this situation neither he can not surpass the big and complicated obstacles nor can he not reach to his target even in the straight way. Being deprived from necessary data that are necessary to compose convenient strategies at micro and macro level will be a disaster and bad luck for the decision makers and entrepreneurs especially in the world that has been globalising as complex and struggling as possible. It should absolutely be taken into consideration that, either to observe the pulses of the public in which direction they are changing and developing or to comprehend the direction of expectations; provide the maximum benefit in order to reach to the targets in timely and punctual manner and without wasting of time, sources, work and capital.

Anyone in this competition who receives the data firmly and uses this data in accordance with his/her needs takes the place where he/she demands and deserves. Anyone who is deprived from the data continues to find out a guilty.